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STEVE WIOLAND
CREATIVE/CREATIVE DIRECTOR
Conceived and filmed during lockdown, this film encouraged drivers to take to the road again, safe in the knowledge that the AA would be there for them if needed.
The film has had over 2.6 million views and has inspired many to create remakes with their own dogs. Even the band, Sofi Tukker, couldn't resist and filmed a shot for shot pastiche for their followers.
The British public fell in love with Tukker and pleaded with the AA to a make toy version.
Naturally, they answered the call.
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